DUSMIT
Role
Brand Strategy & Visual Identity
Air purification devices. Treating air in closed spaces for mold, viruses, germs, bacteria and allergens.
The Challenge
Dusmit is a company that develops air purification devices. Treating air in closed spaces for mold, viruses, germs, bacteria and allergens. The competitors’ air purification devices only offer partial treatment and solutions. The challenge was to emphasize the technological and health benefits that Dusmit offers
The Solution
The visual message of the brand, along with the tagline, emphasizes the innovative solution Dusmit offers. The look and feel represent quality of living, a calm and stress free environment, breathing clean air and nature. The tag line completes the visual message with the phrase ‘healthy air’.
