E-commerce site for Livia product. Livia is the first scientifically proven wearable solution for period pain relief.
Livia provides instant, drug-free relief from menstrual cramps. At the touch of a button, the wearable device stimulates nerves to block pain. Using electric micro-pulses to tap into the body’s natural pain defenses, Livia prevents menstrual pain from being felt. Unlike pain medications, there are no side-effects to using Livia, and the female body cannot build a tolerance to it. Livia is portable, fashion-forward, easy to use, and can be worn discreetly under outfits. The previous e-commerce site did not perform as expected and had low conversions.
I used user feedback to check the experience and usability of the previous site. The information helped me create a detailed report following a clean and clear prototype. The change of the information architecture made a tremendously positive effect on the users.
The target market id young women up to 25 years old. I divided the target market into three groups:
1. up to 20 years old
2. Since the first group need their mothers in order to purchase the product, the second group is mothers 35+ years old
3. The third group is independent women that can purchase and decide for themselves 22+ years old.
After interviewing women from the three persona groups, I came to a clear and precise conclusion regarding the information architecture and the use of colours and size of fonts.
Based on the research and user interviews process I created the wireframe in order to test it with the target market.
For the UI design, I created a clean and light visual language. Although colours are based on brand colours, the choice of focusing on specific colours is a result of the target market interviews I performed.