Livia provides instant, drug-free relief from menstrual cramps. At the touch of a button, the wearable device stimulates nerves to block pain. Using electric micro-pulses to tap into the body’s natural pain defenses, Livia prevents menstrual pain from being felt. Unlike pain medications, there are no side-effects to using Livia, and the female body cannot build a tolerance to it. Livia is portable, fashion-forward, easy to use, and can be worn discreetly under outfits. The previous e-commerce site did not perform as expected and had low conversions.