Brand Strategy & Visual Identity
An automatic private styling application
Styling Upp Innovation is an automatic private styling application. Stayling Upp is still in the process of development. The challenge was to create a brand with a memorable icon that would be easliy use as a stand alone element in the next stage.
The clean curves of the swan emphasizes the concept of fashion and style. The scarf give it a sense of movement as if it flows in the wind. The color base ranges between dark blue to light and refrashing blue and green. The typographic language uses a classic font with a touch of flow.