Brand Strategy & Visual Identity

An automatic private styling application

The Challenge

Styling Upp Innovation is an automatic private styling application. Stayling Upp is still in the process of development. The challenge was to create a brand with a memorable icon that would be easliy use as a stand alone element in the next stage.

The Solution

The clean curves of the swan emphasizes the concept of fashion and style. The scarf give it a sense of movement as if it flows in the wind. The color base ranges between dark blue to light and refrashing blue and green. The typographic language uses a classic font with a touch of flow.